CCR OCM Change Story, Audience & Talkning Points

Change Assessment

Describe the change.

About the Change	Details	Initial Assessment (Enter date)	Assessment Update (enter date)
Change Vision	What is the long-range plan for making the change?
Change Reason	What is the impetus for this change? What is the business reason/s for change?
Change Impact	Describe the affect the change will have overall. As part of the audience assessment you'll define the change impact for each audience.
Change Timing	What is the timing for the project? What is the change context, what other changes are going on? Is there a mandate or business cycle associated with the timing?
Change Success	Describe what success will look like. Think about what behaviors and outcomes project success. list
Change Progress	Describe how progress will be known. Think about quantitative and qualitative ways to demonstrate progress. list
Change Readiness	Describe the overall change readiness for the change. As part of the audience assessment you'll define the change readiness for each audience.

Build upon and adjust the change story as the project evolves.

Change Story	Audience	WIIFM
Include overarching change story	All Audiences
Specific talking points for each audience	Sponsor