Background: Dr. Noble started their career in urban advertising and marketing.
Adopting digital technology in advertising – working with media buyers to have ads posted in big search engines (Google)
Most of the things that we experience in marketing start in niche/ethnic environments before they grow out of them
Broad issue of the political economy of the internet
The book really became a space to explore politics within internet technologies
Digitization of hate: white supremacy – the internet being used to encourage hate
Google is driven by advertising agents – those willing to pay the most will show up in the search results
Algorithm is driven by money
What was the goal for this book:
Understanding the search engine and its pros/cons
How to make these technologies more transparent
Taking the census and the racial/ethnic/gender categories (unreliable but major institutions use these data blocks) and using gender/ethnic keywords
The most notable key word search is what happens when you search "black girls"
80% of the results were pornography or hyper-sexualization of black girls
The same was true for latina girls and asian girls
Not the same when searching white girls
Early responses to this research: how dare you say that Google is racist
10 years ago, when talking about these technologies and their role in society it was hard to understand the consequences. People thought of these technologies as benign
Google replacing the Public Health Care system
Profound consequences:
2016 first female presidential candidate
Jan 6, white supremacists attempting to overthrow the US govt
Add Comment